SXSW Panel - An Anthropological Perspective of Online Communities and Social Media
Please vote for my SXSW panel:
Cultural anthropology will become increasingly important to social media marketers, community managers and brand advocates as Internet users develop communal ties through technology. Social media and social networks have significantly increased social interactions online, creating cultural pools throughout the Internet. As outsiders or participant-observers we must study a culture before interacting with it in order to achieve our goals, whether messaging, management or motivation.
We’ll start by exploring the identification of norms, values, mores and symbols of online communities, while establishing more efficient practices of building targeted campaigns and community outreach based on this information. We’ll conclude with some examples and case studies and specific methodologies of creating ethnographies of communities.
Update: Please see these instructions!
